iVan has long known that van insurance customers know more than anyone else about where to find a good breakfast in Britain and now it seems that others are beginning to cotton on too.
The Sun has joined forces with Citroen to launch a national hunt to find Britain's Best Brekkie.
Van insurance customers will form the backbone of the campaign, with all participants potentially in line to win a new Citroen. Robert Handyside, Citroen's commercial vehicle operations manager, comments, "There are thousands of hard-working van drivers who know what makes a great breakfast. We know what it takes to make a good van and we are offering the chance to win a fantastic new Berlingo in our competition to find the café serving Britain's Best Brekkie in 2009. The winning café will get the prestigious Citroen Sun plaque and £1,000."
And, if the incentive of a new van isn't enough, the winning van insurance policyholder will be handed the keys to his new vehicle by a bevy of the Sun's beautiful Page Three girls.